Making brands more rewarding through remarkable customer experiences

Consulting

ventures

THE REMARKABLE BRAND CO.

A strategic consulting and venture partnering firm dedicated to building remarkable brands that help us live life well.

Making brands more rewarding

Consulting • Ventures

Through our consulting and ventures practices, we partner with founders, funders and business leaders to unlock the potential of their brands. Our expertise is in building stronger connectivity between brands and customers as a foundation for growth.

discover more

Testimonial

Deborah did a fantastic job on our re-brand. Not only in analysis and strategy, but also in driving the creative process for our new identity. We are very proud to now be Amplience.

— James Brooke, Founder and CEO at Amplience

I cannot recommend Debbie more highly. IFG have worked with her to perform brand audits on our portfolio of sites and the approach and outputs have been outstanding.

— Joe Murray, Chief Executive Officer at Internet Fusion Group

As a mentee of Debbie’s, I have very much benefited from her skilled customer-first mindset when it comes to marketing & brand strategy. I would definitely recommend her to anyone looking for help in understanding their consumer and defining a strategy for brand differentiation in a highly competitive market.

— Natalie Quail, Founder & CEO at SmileTime (as seen on BBC’s Dragon’s Den)

We engaged Debbie here at Ultra Commerce as a brand adviser and marketing mentor to myself (CEO) and our marketing team. The engagement has worked incredibly well. Debbie constructively challenged us, and helped to steer our project as we redefined and relaunched our company brand. I would highly recommend Debbie; leveraging her amazing knowledge and experience delivers real value add, and she is a pleasure to work with.

– Matthew Hyland, CEO at Ultra Commerce

Debbie has worked with IFG closely over the last 2 years in developing the positioning for our retail brands and creating marketing strategies to support our diverse portfolio of retail sites. Debbie’s ability to uncover our current position and create tangible, specific and most importantly actionable plans to deliver short, medium and long terms results is first class. Highly recommended.

— Ben Armstrong, Chief Operating Officer at Internet Fusion Group

Debbie's deep understanding of creating, refining and marketing a successful brand has been invaluable. With her guidance, we have improved our customer experience and subscriber retention. Even the subtle changes she suggested to our visual identity have elevated our brand. Always bringing her breadth of knowledge to the table with warmth and passion for what she does, we have really enjoyed working with Debbie.

— Victoria Marr, co-founder and Director at Sleek Ballet Fitness

Deborah has been instrumental in developing the growth strategy and brand development of my business. As a mentor, Debbie leads you to find your own solutions, guiding with patience and empathy. Her knowledge and expertise are combined with her sound understanding of SMEs and their needs – she tailors her approach to the business in front of her and from this perspective is able to influence growth in a strategic way, drilling down to the key issues and guiding around the many pitfalls that start-ups face.

— Freccia Benn, Co-founder of Lumify Energy

Debbie is an outstanding brand strategist. Quickly gaining the trust of our senior management, she delivered a framework that set the foundations for our marketing and business development activity. Her clarity of thought has empowered us to weed out technical complexity, focus on the right things and communicate with simplicity. Her pragmatic approach delivered a unique framework that has been readily applied to our business, resulting in our best quarter to date.

— Martin Truong, Marketing Director, Norther Europe at Webloyalty.

Deborah was a breath of fresh air when we contracted her to deliver a re-branding strategy at Inmarsat. [Her] work was so impactful that the messaging and analysis she delivered were adopted company-wide and used as the themes for the annual conference.

— Kate Montgomery, Ex-VP Market Development at Inmarsat.

Deborah is a force to be reckoned with. Her work has laid strong foundations for our business and brand planning, and her legacy will be felt for years to come as we turn her strategy into execution.

— Martin Stead, ex-Marketing Director at EDF Energy.

THE BOOK

Remarkable Brand Experiences

How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love?

Remarkable Brand Experiences, available for pre-registration, explores the necessity of building exceptional brands for the health of businesses, consumers, and the world at large.

Saunders’ carefully curated real-world examples of what’s possible when companies commit to remarkability, coupled with actionable takeaways, inspires and ignites the imagination of those wanting to elevate their businesses.